Creativity

The fact that new media even exists is as a result of our ability to be creative! Linda and Hershey Friedman's concept of convergence in "New Media Technologies: Overview and Research Framework," tells us that the user is no longer a separate entity but can be the creator of content as well and the consumer. YouTube celebrities are the epitome of creativity in the age of new media. Coming up with innovative, new ways to share content and information on topics of interest that bring an entire community of users together is no easy task and takes great initiative!

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